About LPL

There are many advantages of working with a large financial institution, including their breadth of services and vast accessibility of products. But there are also advantages of working with a small, independent firm, including a higher level of attention and fewer conflicts of interest. At The Plan Advocate at Independence Square Advisors, we are a boutique firm supported by LPL Financial, which means we are able to offer all of these incentives, and more.

Amid an ever-changing investment landscape, investors need an expert and experienced partner who can guide them through the intricacies of investing and financial planning. Independent advisors working with LPL Financial are able to offer objective, unbiased advice and independent research.

Objective Advice
LPL Financial is a leading source of objective advice for accumulating and managing personal wealth. LPL Financial was formed in 1989 through the merger of two small but successful brokerage firms, Linsco (established in 1968) and Private Ledger (founded in 1973), and has been named the nation’s #1 independent brokerage firm for 20 consecutive years.*

Unbiased Recommendations
Since its inception, LPL Financial has stood at the forefront of this growing market as one of the more independent firms in the industry. Independence at LPL Financial translates into more freedom of product choice, more quality service, more regulatory expertise, and more technological capabilities. The one and only focus of LPL Financial is providing their advisors, like those at The Plan Advocate, with the tools, training, and support they need to offer professional advice to their clients.

Putting Independence to Work For You
LPL Financial does not create its own investment products (such as mutual funds) or engage in investment banking. Additionally, the Research team is compensated based on the performance of their recommendations and the returns of the model portfolios. The Research team supports our pursuit of your financial goals with the following:

• Robust Research – Insightful and actionable reports on the global economy and capital markets that helps us assess both short- and long-term market trends.
• Investment Due Diligence – Analysis on thousands of mutual funds, separately managed accounts, alternative investments, exchange-traded products and more to ensure we have access to outstanding strategies and investments.
• Model Portfolios – LPL Financial Research builds and monitors portfolios for investors utilizing state-of-the-art asset allocation and portfolio construction tools and methodologies.

As independent financial advisors, we are focused on your financial goals and how they can best be achieved. We create connections of trust with our clients by leveraging the professional relationship we have with LPL Financial. Our clients appreciate this partnership and industry knowledge.

* As reported by Financial Planning magazine, June 1996-2016, based on total revenue